A Car-Buy-Her, an automotive marketing and consumer education firm that works
directly with dealerships and female auto consumers to build better relationships,
announces it's Woman Friendly Seal of Approval Program for dealerships.
The
program is designed as a consumer outreach and sales tools to help dealerships
reestablish trust and build credibility among the fastest growing market of new
and used car sales ----female consumers --- who are now purchasing 50% of new
cars and 48% of used cars. Car-Buy-Her offers the program to dealerships that
want to connect more effectively with their female consumers.
"Although
women are purchasing more cars there still seems to be a general feeling of mistrust
and a lack of confidence among female consumers, says Sheronde Glover, Car-Buy-Her
Founder and CEO. A recent study showed that women are more comfortable taking
a male to the dealership and based on our own research we've found women to lack
the knowledge and expertise required to adequately facilitate the car buying process.
Our goal at Car-Buy-Her is to help women take control of their car lives, just
like they've learned to take control of their personal and professional lives;
while working with dealerships to improve relationships and consumer outreach.
We're helping dealerships build a better image and connect with female consumers
so they can ultimately make better deals."
Dealerships
interested in participating in the Seal of Approval program must meet a set of
requirements, complete an application and self assessment, and sign a Code of
Ethics. The company utilizes a mystery shopper service to further assess the dealership
and provide a written report from which recommendations are made. Dealerships
receive a certificate and the appropriate seal based on their overall score.
In
addition to the Woman Friendly Seal of Approval Program, the company also offers
training and product development for dealerships. Further information can be obtained
by visiting www.car-buy-her.com or calling 770-210-0726.
